Surpassing all other business-to-business media categories, online revenue had the most impressive growth in 2008, according to a recent report by The Jordan, Edmiston Group.
In 2008, the online category increased 15.1%, a shift mainly credited to the shift in ad dollars from magazines to online channels. Magazines have been declining in revenue over the past few years, showing an 8.4% annual decline in 2008.
“Advertising dollars continued shifting from print vehicles to online outlets, as magazine net ad revenue declined,” said Richard Mead, Managing Director at Jordan, Edmiston.
Where are most B2Bs putting their money? In online display and search advertising.
Online display and search advertising account for more than 50% of total online revenue and gained more than 12% year-over-year in 2008.