Tag Archives: social

Using Facebook for business free ebook

How to use Facebook for business

How to use Facebook for business

Ellie Mirman of Hubspot created a fantastic new (and free!) ebook on the ins and outs of using Facebook for business.

“The ebook includes everything you need to know to get started using Facebook to reach and engage more potential buyers online.”

What you’ll find inside the free 22-page ebook:

  • How to use Facebook’s ad builder to identify prospects already on the social media network.
  • How to get the best ROI from Facbook ads
  • How to maximize your brand’s exposure to fans and their networks on Facebook
  • How to use Facebook’s built-in analytics to measure visitor engagement

Download the ebook today, it’s more than worth it.

If the Pope can 2.0, so can you

Pope2you

Pope2you

Think your company is too top-down, too conservative or too traditional to get involved in social media? Think again.

You’re never too anything to get involved in the conversation.

Seriously, if the Pope can do it, so can you. On the Pope’s new web site (http://pope2you.net), visitors can connect with other followers using his Facebook application, wiki, iPhone app and even the Vatican’s YouTube channel.

Get out there and answer the social phone, because your customers are talking about you whether you like it or not.

(Thanks to Workplace Learning Today for bringing it to our attention.)

Still confused on how to use Twitter?

In 2009, more marketers will be focusing their online efforts on social media than ever before. With business to business marketers spending up to 20% more on social media than last year, it should be part of your 2009 goals to sign up and get involved.

But many have one big question: “Where do I start?”

Though your business may have a website and blog, there’s dozens of other outlets on the Web just waiting for you to join. Whether you’re looking to get started on Facebook, YouTube, Twitter or LinkedIn, the world of social media and networking can be a confusing place.

Luckily, there are some great resources out there to help explain things in the simplest way possible. Sachi and Lee LeFever of Common Craft, create simple instructional videos on a variety of topics ranging from RSS to Wikis.

We’ve shared one of their videos before and think they’re so great at what they do that we want to share some more. Here’s another great video on how to use Twitter, courtesy of Common Craft:

Fun with links: Social media predictions, business blogging, recession marketing and more

There’s just too much out there right now to write a post on just one, lonely topic. So, I decided to share five small snippets of the latest and greatest information for business to business marketing on the Web, and here it is:

  1. What does 2009 hold for the world of social media and content marketing? Nobody may know for sure, but many, 42 to be exact, have made their predictions. From getting cheap to a backlash against social media, read what the Junta42 Top 42 bloggers have to say about social media in 2009.
  2. Just because you build it, they won’t come. Social media has the potential to bring success to many businesses, but not every company is meant to blog. Read through the 5 musts of business blogging at Drew’s Marketing Minute to find out if blogging is a smart endeavor for your company.
  3. Are you on Twitter? Are you still trying to figure out why you’re there? Whether you’re there or not, people will be praising and complaining about your company with each other on Twitter. Learn how to engage with the Twitter community and win over the hearts of your audience in this post from TwiTip.
  4. Blog marketing could quite possibly be the cheapest form of marketing out there right now. With a blog, there’s no need for expensive print, radio or TV ads and the uncertainty of their effectiveness. Learn why blog marketing is cheap marketing and effective marketing in this recent post by Remarkablogger.
  5. We’re in a recession and things are changing, including how we get our products and services to market. Cutting marketing budgets during a recession may be the worst idea marketers can go through with when tough times hit. During a recession, learn how to market better instead of marketing less in this post from the Marketing Hive.