Tag Archives: twitter for business

Buzz podcast on the power of web analytics

Listen to Paul Dunay from Buzz Marketing for Technology and “Stop everything you are doing and listen to this podcast!”

At least the demand comes with a guarantee that everyone who listens will learn something from the podcast with Avinash Kaushik, author of Web Analytics: An Hour A Day.

From Dunay:

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast.

The entire podcast is 25 minutes long, but broken down into sections for anyone who doesn’t have that much time to spare. It’s “positively electric,” so get over there and start listening.

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Friday fun: Signs of social network addiction

Social networking – once you get started, it can be tough to stop.

Twitter may seem like a pointless tool at first, but after making a few (hundred) friends you may find yourself to be a full-fledged addict. There’s even a term for it – Tweetaholism.

If you think you’re on the verge of becoming a Tweetaholic or know someone who may be in need of Twitter rehab, here are just a few signs that you Twitter too much:

  • You’ve lost friends because they have chosen not to join Twitter.
  • You decide not to argue a point with someone because it will take more than 140 characters to respond.
  • You add “tw” to the beginning of every word. “I Twittered my friends from twurch about the tweetup at the twoffee house twonight.”
  • You’re more concerned about improving your Twitter Grade than your performance review.
  • You tell your fiance you will save money on wedding invites because you plan to DM (direct message) most of them.
  • Something goes wrong in your day and you respond “Fail Whale!”

Visit the MBTI blog for the full list of 20 signs you twitter too much, and have a happy Friday!

Co-op, online collaboration without distraction

Co-op is a new, free web application that is similar to using Twitter at work, but makes it even easier to update and stay connected with co-workers.

Using Co-op, co-workers can post status updates on what they’re working on and check to see what their colleagues are busy with. Co-workers can ask each other questions, share knowledge, track time and update agendas all in one place with Co-op.

Instant messages can be distracting and it can take time to scan through a list of Tweets, but Co-op allows teams to quickly update each other and stay connected without disruptions.

For example:

Sue in Marketing needs someone from Creative to help with a small task. Instead disrupting the team with an e-mail, instant message or friendly visit, Sue can login to Co-op and take a look at each designer’s status messages. In seconds, Sue can find out who is busy and who looks like they have some time to help her out.

On one screen, teams can see an overview of what they’re working on, their daily agenda and what was completed yesterday. Created specifically for the workplace, it could be a great communication tool for coworkers and a new way to interact in the office.

And the best part – it’s free! Visit Co-op and find out if it can improve how your team works.

Co-op Anatomy

Co-op Anatomy

Recession marketing, Twitter power and corporate blogging – Top 6 Monday marketing links

Want to know if your company should blog or how a recession will change your marketing strategy? What about using Twitter for business or how to finally get your landing pages up to par?

Here are the top six links from across the blogosphere to help you answer those questions and more:

  1. With advice on how to market during a recession, Harvard Business is telling marketers to “fasten their seat belts for a long and difficult 2009.”
  2. Thanks to social media, B2B buyers are armed with more data than ever before. Buzz marketer Paul Dunay explains how “content is King” and quality, not just quantity, can help you conquer.
  3. Make your customers happy and get more conversions with 14 instant landing page improvement tips from Ian Lurie at Conversation Marketing.
  4. Should your company blog? Answer five questions from Matt Dickman at Techno Marketer and find out if blogging is right for your business.
  5. While he usually doesn’t like following “rules,” Kevin Dugan at Strategic Public Relations posted a short video explaining how social networks are not email marketing platforms.
  6. Done right, Twitter can help you win the one-to-one battle with customers and potential customers in ways other social media can’t. A recent post at Convince&Convert explains the awesome power that is “Twitter-driven customer service.”

Improve how your marketing team works with online communication tools

We’ve talked before about how Twitter can help your business, but there may be a better, award winning solution out there to help your company’s internal communication.

“Essentially Twitter for business,” Yammer takes microblogging to the next level by keeping communication contained on separate business networks.

Anyone with a company email address can register and create a company network. Registered employees stay in touch with each other by posting short messages on a shared public forum.

Like Twitter, Yammer asks users one question: “What are you working on?”

Instead of cluttering inboxes and lowering productivity with messages sent by mass email. Yammer allows employees to share simple messages, such as the status of a project, with the entire group in just seconds.

Realistic uses for Yammer in the office:

  • Keep remote employees, or employees out in the field connected with the main office.
  • Managers can quickly share short messages with every member of their team.
  • Sales teams can tell other company departments about impressive sales numbers or newly acquired accounts.
  • Employees can share the status of a project and when it is ready for the next step in production.
  • HR or event coordinators can share news of an upcoming activity.

Whether your business has 10, 30 or 300 employees, staying connected is critical to the success of your business. Simple to use, online communication tools like Yammer could help your team stay connected and informed during our busy workweeks.

Web 2.0: It’s right, even if you’re doing it wrong

I came across some great Web 2.0 advice today from Mark Willaman at the HRmarketer Blog in a post titled “Web 2.0. Do Something. Even if it is Wrong!

The title alone is enough advice, but Willaman goes on to explain that sitting around talking about “stuff” is a waste of time and more businesses need to focus on “execution” in order to get things done. The idea being especially true for business and social media.

“Many human resource suppliers are sitting around trying to figure out how to use Web 2.0 features. They talk about it a lot but don’t do anything.”

When businesses think about starting a blog, they generally focus on questions rather than how Web 2.0 tools could help their business and end up getting nothing done. He’s been telling one client they should start a blog:

“They would be perfect for it and I’m convinced the blog would pay enormous dividends for them by bringing increased traffic to their site, engaging customers, etc. But they are worried about the time it may take to make posts, who would make postings, if the postings would hurt the brand, etc. So they do nothing.”

Not understanding the technology is not an excuse. Look around your organization, there will be someone who is familiar with social media. Ask the twenty-something new employee or the guy in the creative department, there’s sure to be someone who knows what to do.

Willaman advises readers to start reading up on the subject if you’re feeling worried. Even if you’re not worried, but everyone else at your company is, he points out a great book with ideas on how to get your business started in social media.

So, whether it’s right or wrong, get up and do something. Start a blog, a wiki, Tweet and make some Facebook friends. Whatever you do in the Web 2.0 world, as long as your “doing” not just talking about it, can only help.

Better customer service in 10 minutes or less

Tip: Listen to what your customers are saying about you and respond.

“The best companies have someone that takes 5 or 10 minutes a day and works on reaching out to customers.”

Choose one person or a few people, doesn’t matter what department they’re from as long as they’re familiar with the company and have good writing skills, to reach out to customers daily. Just ten minutes can make a “huge” difference, according to Service Untitled.

Along with what they do on a daily basis, they should spend 10 minutes reading what customers are saying about the company on the web. Regularly check outlets where your company is talked about including blogs, Twitter and forums.

If customers are saying good things about your company, thank them. If they’re complaining, help them find a solution to what went wrong.

Zappos, online shoe retailer and customer service giant, encourages employees to join social media sites to connect with each other and customers. CEO Tony Hsieh started using Twitter as a way to build company culture, but quickly found it was also a great way to connect with customers.

“We want the Zappos brand to be about the very best customer service and the very best customer experience. For Twitter, we don’t really view it as a marketing channel so much as a way to connect on a more personal level, whether it’s with our employees or our existing customers.”

It may sound like a bad late night infomercial, but 10 minutes is all it takes. Take 10 minutes everyday to connect with customers, improve loyalty and make your customers happy.