Most of the Twitter users who use it to promote their small business expect their company’s use of the popular microblogging tool to increase during the next six months, according to a recent survey by MarketingProfs.
The informal survey revealed that the practice of using Twitter as a business tool is gaining acceptance as an important piece of social media marketing. According to the MarketingProfs survey, 84% of respondents say their company’s use of Twitter will increase, with 46% saying the increase will be by a “significant” margin.
Compared to other social media tools, Twitter ranks second only to company blogs in perceived value. Company blogs and Twitter still rank ahead of LinkedIn and Facebook.
“This data shows that Twitter users, typically early adopters, no longer think of Twitter as just a personal networking tool, but as something that can provide real value for their company or business,” said Ann Handley, chief content officer for MarketingProfs. “Much like Facebook, Twitter is now moving into the business mainstream.” Additional Twitter research from MarketingProfs revealed that Twitter users are primarily motivated by the learning and immediacy components of the application. (MarketingCharts)