Tag Archives: video marketing

Who says B2B videos have to be boring?

There’s been a debate going around recently that business to business marketing has no place in social media. For everyone who questions whether B2B viral videos can be successful, we’ve found another example of how they can.

Since Cisco posted this video on January 29, it has had more than 140,000 views. Find out how you can show your love through Cisco in this funny B2B marketing video:

Fun with B2B marketing videos. Yes, fun.

When you start talking about B2B marketing videos, many people stop listening. In the past, B2B viral videos were cheesy and a mediocre attempt at getting the same kind of attention B2C videos would typically get.

But today, marketers are getting more creative and exploring the opportunities for innovation that video marketing presents. Though it does have its challenges, B2B marketing videos can be successful, effective and even funny.

Recently we came across a set of videos from Vital Smarts that clearly demonstrate how it can be done. Below is just one video to take notes on, but we suggest you check out their full collection for some interesting B2B marketing ideas.

B2B viral videos done right: Watch it shred

SSI Shredding Systems is a business to business company that sells giant industrial shredders that destroy just about anything. The company has created a successful online video campaign by posting footage of their product in action.

Some challenge that these videos predate the popular “Will It Blend” videos, making SSI the first creative mastermind behind the destructive viral videos.

So, we ask: Will it shred?

Watch and find out:

2009 marketing trends: Online video

Marketers in the U.S. will be spending more time and money on online video this year than ever before, according to a December survey by PermissionTV. More than two-thirds of survey respondents said they would focus their budgets on online video this year.

Online video tops 2009 marketing trends

Online video tops 2009 marketing trends

Additionally, more than one-half of respondents expect to implement or extend an online video project in the second quarter of 2009.

eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.

The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.

If you’re one of those marketers planning to focus more of your budget on online video, check out some of our top related posts to help you get started:

6 ways to work video into everyday marketing

With the release of their first Video Marketing Benchmark Guide, the gurus at Marketing Sherpa got to thinking about the increased role video will be playing future marketing.

When most B2B marketers decide to use video in a campaign, it usually comes to life in the form of a TV spot or viral video. Marketers are limiting themselves by only using video in these two areas, because video has proven to work in other types of campaigns, including lead generation, product launches, employee recruiting and raising brand and product awareness.

By looking to the past, the Sherpas were able to find proven video tactics that worked in past campaigns and will work in the foreseeable future. Here’s their list of six successful video tactics to work into your everyday marketing:

  1. Edutainment. The information in white papers and webinars can be very helpful to a lead generation campaign, but all the content and offers you present may be distracting your audience. Create videos that grab prospects’ attention by creating “edutainment” videos that deliver educational content in an entertaining context.
  2. Compliment live events. Don’t keep seminars and conferences a secret, share them with your online audience. Use streaming video to compliment a real-world event to reach a larger audience, acquire new leads or back a product launch.
  3. Email. Embed informational videos in email to support other campaigns. This one may take some extra time and testing, but marketers who have overcome the technical hurdles have had great success.
  4. Recruit. Create employee recruiting videos to attract the perfect job candidate. Recruiting videos give job candidates a clear picture of your company’s work environment and gives prospective employees more detail on what qualities an ideal worker would possess, improving the quality of job applications.
  5. Product tours. A video tour of your product or service can provide much more information to customers than a simple product page or FAQ. Walk customers through the features and functionality of your products to give customers a better picture.
  6. Organize. Put together a library of your company videos on a popular content-sharing site, such as YouTube or Blip.tv. Using third-party sites as your video archive can provide you with more valuable lead generation, brand marketing and search engine marketing.

It may take some time and a lot of testing, but working video into your everyday marketing is a proven way to boost the success of your campaigns. Read the full MarketingSherpa article for more information and links to case studies where each tactic was successful for businesses just like yours.

Everything you need to know about inbound marketing

Are you frustrated with outbound marketing? The calls, the mail, the threats, the tears …

Get mad, quit wasting your time and tears, and find a way to get the leads to come to you.

It’s all covered in “Oughta Know Inbound Marketing,” the latest creative video out of HubSpot. Whether you’re looking for an inbound marketing solution or are a big fan of Alanis Morissette, you’ll enjoy this video …

2009 business-to-business marketing trends

As we start to close out 2008 and enter into some of the toughest economic times our country has seen in decades, researchers are predicting business-to-business marketing in 2009 to be more frugal than ever.

BtoB Magazine recently spoke with marketers, agency executives and industry experts to determine these top 10 trends for 2009:

  1. Doing more with less. Marketing budgets will continue to shrink through 2009 and businesses will have to stretch every marketing dollar available.
  2. Leveraging social marketing. Businesses will continue to build online communities to connect with other businesses and customers with low-cost and free social marketing tools.
  3. Trust and transparency. After listening all year to news about the latest bailouts and bankruptcies, trust in business may be at an all-time low. Companies have started campaigns that will continue through 2009 “with messages focused on trust, confidence and stability.”
  4. Being part of the solution. In the coming year, B-to-B marketers will show how they are a part of the solution to global problems. Being there to help their customers solve problems will be critical to business success.
  5. Deeper analytics and database marketing. With tighter budgets comes more pressure to prove ROI, database marketing and analytics will become key to business survival.
  6. New metrics. To deal with the changing marketplace, marketers are developing metrics that will show how campaign efforts affect customers’ purchase decisions and brand trust.
  7. Video explosion. To go along with social marketing, we will see marketers learn to use video in ad campaigns, microsites, social media releases, e-mail and newsletters.
  8. Green as a business model. Green business efforts are slowly becoming an essential piece to companies’ business models.
  9. Increased global spending. Global marketing efforts will increase next year to reach emerging overseas markets and revenue.
  10. More focused events. More companies are favoring small events that offer targeted, face-to-face events with business contacts because of improved ROI.

Read the full BtoB article.