Tag Archives: viral videos

What does viral marketing look like?

When mixing marketing and social media you never really know what you’re going to get. The response look like just another drop in the ocean or as overwhelming as a tsunami.

I came across the video below at Jason Keath’s blog, the evolution of media, in a post that compared dancing to viral marketing. How does a dancing man at a concert relate to viral marketing? Well, you’ll just have to watch to find out.

Keath sums it up perfectly in his post:

The lesson? Be remarkable and passionate about what you do. If it is genuine, others will watch, some will join in, and the movement will grow.

Advertisements

Vendor/client relationship in real life, sad but true

It’s something we’ve all have to deal with at one point or another – a not-so-balanced vendor/client relationship. If you’ve ever struggled on either side of the equation, you’ll appreciate the sad but true scenarios played out in the video below. Enjoy!

Still think you can’t have fun with B2B marketing videos?

So, you still think there’s no way to create fun business-to-business marketing videos? Watch this:

Fun business to business marketing video

Fun business to business marketing video

The xCELLigence from Roche Applied Science “monitors cellular events in real time without the incorporation of labels by measuring electrical impedance across interdigitated micro-electrodes integrated on the bottom of tissue culture E-Plates.”

If a company that technical can create fun B2B marketing videos, so can you.

Using online video ads? Use subtitles

The online video market is growing exponentially. By 2012 the U.S. online video audience alone will reach 190 million, almost 88% of the country’s Internet user population, according to eMarketer estimates.

“As with most everything else online, where the eyeballs go, advertising follows,” say the eMarketers.

In just the next four years, online video ad spending is predicted to reach almost $6 billion. Driving the incredible growth is more trust in video content and larger advertisers entering the online video market.

“The use of videos for advertising online is unquestionably growing—except among B2B marketers. They face a huge hurdle. Most of their targets—businesspeople—don’t have audio turned on in the office. Talking heads or voiceovers that no one hears are not very effective.”

The solution? Captions.

Use online video subtitles

Use online video subtitles

PLYmedia, a provider of closed-caption solutions, studied user response to videos where subtitles and captions were included on online videos. Overlaying subtitles and captions increased the amount of time users spent watching videos by almost 40%.

Additionally, videos that had subtitles were watched 91% to completion, compared with 66% to completion for videos without subtitles.

“As more and more online video is consumed in an increasing variety of settings—from office environments to noisy bars to mobile phones—it makes sense to add closed-captioning and subtitling features to digital video files,” said Paul Verna, eMarketer senior analyst. “These enhancements expand opportunities for viewers to enjoy online video, even when it’s impractical for them to have the sound turned on.”

Read the full eMarketer article.

Who says B2B videos have to be boring?

There’s been a debate going around recently that business to business marketing has no place in social media. For everyone who questions whether B2B viral videos can be successful, we’ve found another example of how they can.

Since Cisco posted this video on January 29, it has had more than 140,000 views. Find out how you can show your love through Cisco in this funny B2B marketing video:

Fun with B2B marketing videos. Yes, fun.

When you start talking about B2B marketing videos, many people stop listening. In the past, B2B viral videos were cheesy and a mediocre attempt at getting the same kind of attention B2C videos would typically get.

But today, marketers are getting more creative and exploring the opportunities for innovation that video marketing presents. Though it does have its challenges, B2B marketing videos can be successful, effective and even funny.

Recently we came across a set of videos from Vital Smarts that clearly demonstrate how it can be done. Below is just one video to take notes on, but we suggest you check out their full collection for some interesting B2B marketing ideas.

B2B viral videos done right: Watch it shred

SSI Shredding Systems is a business to business company that sells giant industrial shredders that destroy just about anything. The company has created a successful online video campaign by posting footage of their product in action.

Some challenge that these videos predate the popular “Will It Blend” videos, making SSI the first creative mastermind behind the destructive viral videos.

So, we ask: Will it shred?

Watch and find out: