What does viral marketing look like?

When mixing marketing and social media you never really know what you’re going to get. The response look like just another drop in the ocean or as overwhelming as a tsunami.

I came across the video below at Jason Keath’s blog, the evolution of media, in a post that compared dancing to viral marketing. How does a dancing man at a concert relate to viral marketing? Well, you’ll just have to watch to find out.

Keath sums it up perfectly in his post:

The lesson? Be remarkable and passionate about what you do. If it is genuine, others will watch, some will join in, and the movement will grow.